Forty Under 40: Sarah Hoorfar

WHY SHE’S A TOP 40
Sarah is making a statement about the power of youth, independence, and leadership

Photograph by Liana Grigoryan

Sarah Hoorfar, 18

CEO of Cowgirl Clutch, Lead Content Creator and Manager, Coordinator of Outsourcing

"Creating change through business is not just about profit—it's about using the power of entrepreneurship to make a difference." This is the philosophy that drives Sarah Hoorfar, the 18-year-old CEO of Cowgirl Clutch and one of the youngest entrepreneurs in the top 40. Born and bred in Beverly Hills, she embodies the potential of youth, ambition, and drive, transforming her passions into tangible impact.

Cowgirl Clutch, known for its trendy faux fur bags, smiley slippers, and cowgirl hats, is not just a business, but a vehicle for social good. Harnessing the power of social media, Sarah has turned collaborations with influencers into a key strategy for outreach. "Influencer collaborations enable us to amplify our message and connect with a wider audience," Sarah explains. The approach has paid dividends, leading to collaborations with brands and influencers that have fueled both business growth and awareness about the causes she champions.

Her deep-seated connection to her community finds expression in her role as Lead Producer and Chief Editor at KBEV 6, where she started during her high school days at Beverly Hills High School. In this role, she creates content that resonates with the local community, keeping them informed and engaged.

Giving back is integral to Sarah's ethos. She donates blood regularly and ensures that Cowgirl Clutch contributes to meaningful causes, supporting anti-bullying foundations and the Jewish organization, Friendship Circle.

"As a young CEO, my goal isn't just commercial success. It's about inspiring others, supporting vital causes, and demonstrating the power of youthful leadership."

At the core of Sarah’s journey is a desire to inspire and effect change. She sums up her mission eloquently, saying, "As a young female CEO, my aim is not just to build a successful business, but to inspire others to realize their potential. Through Cowgirl Clutch, we're not just selling products; we're making a statement about the power of youth, independence, and leadership." Sarah Hoorfar's story serves as a reminder that entrepreneurship can indeed be a force for change.